August 31, 2010
Philip Hodgetts — a technologist, editor, industry pundit, podcasting
veteran and specialist in new distribution systems — has 25 years
experience in production and post. The president of Intelligent Assistance and co-founder and CEO of Open Television Network — Hodgetts is a recognized authority on the
changing nature of the digital landscape and has an enviable record of
accurately predicting the implication of changing technology over the
last decade. At this year's Digital Video Expo (to be held on September 28-30 at the Pasadena Convention Center), Hodgetts will being his experience and expertise to a series of conference sessions focusing on compression, Web and mobile video and business trends:
THURSDAY, SEPTEMBER 30 | 10:00am - 11:00am
Video Compression Options
The basics of codecs and encoding; distribution containers and which choices make sense now. We'll compare encoding for both desktop and portable devices. The session will include specific practical advice on encoding settings, and focus on the advantages of pre-processing during encoding. An overview of distribution and hosting options will conclude the session.
THURSDAY, SEPTEMBER 30 | 12:00pm - 1:00pm
Web & Mobile Video: Web Video Production Workshop
In this session you'll learn the basic technical requirement for good looking web video: being prepared, what shots work, sound for web video, formats and workflows, We'll examine 24P workflows and how to keep them from going wrong before considering mastering options and backup.
THURSDAY, SEPTEMBER 30 | 2:00pm - 3:00pm
Web & Mobile Video: Web Video Production Workshop | Part 2
This session will focus on what you do once you have the finished video. Distribution options including making the most of YouTube, Vimeo and other distribution channels, and tracking options to know where your video has been seen. Finally we'll examine how to build an audience for the video you've produced.
SPECIAL EVENTS: PRESENTATION THEATER | 5:00pm - 5:45pm
The New Now: Surviving the Changing Biz of Production The New Now -- Surviving the Changing Business of Production
Your business brand defines how people perceive you: what work they'll consider you for, what you get offered. You'll learn how to manage your brand -- and the stories you tell around your personal brand. You’ll learn how to build an internet presence by understanding how marketing, PR and social conversations have changed the business promotion and networking landscape. We will conclude with the top tips on maximizing your business’ visibility on the Internet. You can register for Digital Video Expo today right here.
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